Benefits of Video

So why is video such a good communication tool?

Video is multi dimensional. It will communicate a myriad of things simultaneously and can be understood from a number of different aspects. From promoting a product or service, whilst at the same time communicating information about it and influencing the perception that people think about the particular offering and the organisation thats commissioned the production. Because people often appear in videos the  personalities, body language and their tone, all communicate a number of different messages that influence the viewer.

Video allows a business to differentiate with true individualism – the different facets of video from style and tone to content and distribution method allow a business to create a videos that encapsulate all that it wants to say about itself in one effective communication tool. This could be a brand orientated production that is focused on a particular product or service or a training process that needs to be effectively supported as a audio-visual development aid. Video is rapidly becoming the norm for businesses to use as a method of communication.

Video and its benefits…

• A medium that everyone understands – it’s widely accepted and people are favorable towards it as a method of accessing information.
• Palatable and convenient – viewers can effortlessly view video and absorb the information they want.
• Short and concise – the best performing videos on the web are those that are relatively short. The short attention span of web users makes video an ideal medium to get a lot across quickly.
• It saves time and gets messages across quicker than other mediums, in the pace and noise of today’s business world.
• Extensive reach – through today’s broadband Internet high quality video can be delivered to peoples computers and mobile devices in a highly efficient way that provides extremely low costs means of distribution.
• It adds personality to the subject matter – it can bring even the driest of subjects can to life. By including staff and other stakeholders in a video the benefits of their personalities can be realised adding a human touch to the face of a business.
• It mirrors the world we live in – a visual world, a world were people respond to what they see and hear.
• It makes things that are difficult to understand without seeing and hearing about them easy to get a grasp of.
• First impressions can start or end a relationship. Businesses dependency on good relations can be supported.

Video Types

What sort of video are you looking to produce? Businesses’s use video in many different ways and for many different different purposes. Whether your looking for a video to promote your products or services or a video to help communicate information across your information better Streamstay can help. From concept through to distribution and utilising leading edge technologies, our hotel videos provide a complete end-to-end service producing compelling and memorable results.

Find out more about different Video Types >>>