We help our clients build their capability and capacity to effectively create digital content themselves to positively impact their goals and foster lasting improvements in their communications.
BUILD SKILLS TRAINING
Digital Content Skills
We develop skills training programs for internal communication teams to increase the amount of digital content - video, podcasts and graphics that they can create in-house. Our programs enable organisations to save time and money, build internal capability and capacity, and reduce reliance on third-party agencies.
Our Skills Training
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This session explores the creative process behind compelling video content, covering idea generation, storyboarding, and scriptwriting to ensure impactful communication. Participants will learn how to develop engaging narratives and visually appealing concepts for various video formats.
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Master the fundamentals of video filming, including camera operation, lighting, and composition techniques to capture professional-looking footage. Participants will gain practical experience in shooting effective video content for diverse purposes.
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This session focuses on leveraging the power of smartphones for professional video creation. Participants will learn how to optimise their mobile devices for filming, utilising available apps and accessories to produce high-quality content on the go.
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Gain practical skills in video editing using industry-standard software. Participants will learn how to assemble footage, add transitions, incorporate music and sound effects, and create polished final products.
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Enhance your videos with dynamic motion graphics and animation. This session explores the principles of animation and teaches participants how to create visually engaging elements to elevate their video content.
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Learn the importance of high-quality audio in video production. Participants will explore techniques for recording clear sound, mixing audio tracks, and enhancing the overall audio experience for their videos.
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Explore the innovative applications of AI in video creation. This session examines how AI tools can streamline video production workflows, automate tasks, and enhance creative possibilities.
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This crucial session addresses the ethical considerations of video content creation, focusing on the spread of misinformation and disinformation. Participants will learn how to identify and combat misleading video content.
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Learn the end-to-end process of podcast production, from planning and recording to editing and distribution. Participants will gain the skills to create and launch podcasts.
BUILD CAPABILITY & CAPACITY
Organisational Capability
We also help organisations build internal capability and support digital transformation through capacity-building. Enabling newly acquired skills to be maximised through the design of appropriate processes, workflows and content creation methods that are aligned to an organisation's needs, are sustainable and deliver value.
We collaborate with you to design and implement unique digital content production solutions that are tailored to your specific requirements. Through discovery, planning, implementation, and reporting, we help you enhance your digital content's impact, achieve your communication goals, and drive lasting improvements.
Building the right environment to maximise Digital Content
Content Audit
To assess existing content, its reach and impact.
A stocktake of all your content, including inventory, organisational content activity, external digital footprint, competitor comparisons, and an analysis of how current content aligns with broader communications objectives.
Content Operations
Ensure consistent delivery, manage access, and organise and protect assets.
Effective management and control of your digital content and assets are supported by leading technology solutions and original tools, underpinning your organisation's content creation and publishing activity.
Digital Skills
To build internal capability and confidence.
The capabilities and publishing framework needed for an impactful digital content strategy, developed through skills training, tools, and technology.
Content Architecture
Designing a structure that supports your content needs.
Development of an actionable approach that addresses both practical and expressive needs, reinforcing your organisation's raison d'être and values to engage stakeholders with its vision through its digital content.
BUILD SKILLS & CAPABILITY